Home > Life and Society > A Woman's Place: Programming for the Modern Homemaker

A Woman's Place: Programming for the Modern Homemaker
What do women want? In 1945, CBC broadcasters were asking that question — at least in terms of radio and television programming. As the Second World War ended and Canada's postwar boom began, happy homemakers heard Kate Aitken's cold remedy or tips on how to make a pizza pie. But as the cheery '50s got on, women listeners requested more intelligent programming. They began to learn about setting up a theatre company and hear frank discussion about what going through a divorce was really like.		Educational activities about A Woman's Place: Programming for the Modern Homemaker

	A woman's job, postwar		Creamed eggs and ham		Mrs. A's cold remedy
	The war is almost over but the workforce still needs women, urges a guest on The Homemaker's Program. (Radio; runs 3:31)		Golden-topped and delicious, it's casseroles with Mrs. Langdon this week on Cooking School of the Air. (Radio; runs 11:30)		One of Kate Aitken's cures for the common cold involves briskly rubbing your hands together. (Radio; runs 1:46)

	'Bringing up small fry'		Who's the happiest homemaker?		Eggs for Lent
	Good advice for the tired mothers of toddlers. (Radio; runs 5:41)		Young women prepare a dish of their choice in auditions for the Homemaker's Club. (TV; runs 8:52)		Homemaking how-tos on meat substitutes. (TV; runs 7:49)

	'Betty Shakespeare'		Having a good foundation		Cooking for men
	Women who want to act should start a theatre group, says Trans-Canada Matinee guest Betty Keller. (Radio; runs 8:05)		In the 1960s, Take 30 advises women on the latest in bras and girdles. (TV; runs 11:52)		Bachelors take cooking classes to impress their girlfriends. (TV; runs 10:06)

	Middle-aged and divorced in 1969
	CBC Radio's Matinee exposes the nasty plight of a divorcée after 17 years of marriage. (Radio; runs 6:20)

LINKS Topic from Les Archives de Radio-Canada on the same subject Devenir la parfaite ménagère Related Topics from CBC's Archives Equality First: The Royal Commission on the Status of Women Much Ado About Christmas: Toys, Traditions and Holiday Fun On Every Front: Canadian Women in the Second World War Housewives save with margarine CBC.ca Queen's University Film Department: CBC Television Series Directory, 1952-1982 External sites Women in Film and Television The CBC assumes no responsibility for the content of external links.

5 Additional Clips about A Woman's Place: Programming for the Modern Homemaker Printer-friendly topic page Send this page to a friend Add this topic to your personal bookmarks Cite this page

Copyright © CBC 2006 All Rights Reserved Privacy