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A national campaign comprised of English and French television radio and print and Web public service announcement was developed by Rethink Advertising to promote critical thinking about media. Focusing on deconstructing media, the campaign urges viewers, listeners and readers to consider what goes into media creation, and what meaning and messages can be taken out. The campaign will be featured prominently on Canadian television, radio, on the Web, and in major newspapers across the country.
Web:
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