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Treasury Board of Canada, Secretariat - Government of Canada
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Common Look and Feel for the Internet
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Standard 6.7

Web analyzer tools must be the standard means of collecting site usage data. Counters must not be used to perform this function.

Rationale

As corporate investment in Web site development and maintenance continues to rise, many organizations rely on statistics regarding site usage to measure associated costs and benefits. Some use simple counters, or others use more sophisticated Web analyzer tools to obtain data. Counters add little value to a site and often appear to be self-congratulatory. Web analyzer tools provide more information and are virtually transparent to the end user.


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