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Survey Highlights

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Survey on the Importance of Nature to Canadians:
A Federal-Provincial-Territorial Initiative


About the Survey

The Survey on the Importance of Nature to Canadians, which assesses the social and economic value of nature-related activities to Canadians, drew on a nationwide partnership of 16 federal, provincial, and territorial agencies.

The survey examined the popularity of nature-related recreational activities, participation in these activities according to the natural areas in which they take place (such as the ecozones of Canada), and the significant benefits to the economy resulting from spending on these activities.

Socioeconomic insights based on survey results will contribute to the management of Canada's wildlife, water, forests, and protected areas that are essential for the public's enjoyment of nature-related activities.

The Nature Survey will be an important contribution to the economic valuation of the environmental goods and services that benefit people and the economy. Results are needed to estimate the value of Canada's natural capital, green national income accounts and devise new indicators of sustainability.

Statistics Canada, on behalf of the partnership, surveyed approximately 87,000 Canadians 15 years of age or over between February and June 1997, covering activities in the calendar year 1996.

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Reports

1996 Nature Survey

Two major reports on Highlights of survey results and on the Economic Significance of Nature-related Activities have been prepared by a Task Force representing survey partners. The reports are intended for wide audiences in government, nongovernment organizations, industry, universities and schools, the media, and the public.

The Importance of Nature to Canadians:

1981, 1987, and 1991 Wildlife Surveys

The 1996 survey is an update and expansion of surveys co-sponsored by a similar partnership in 1981, 1987, and 1991 under the name "Survey on the Importance of Wildlife to Canadians."

The databases for the 1991 and 1996 surveys are available from Statistics Canada Client Services.

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Partners in the Nature Survey are

  • Environment Canada
    • Economic and Regulatory Affairs Directorate
    • Canadian Wildlife Service
  • Canadian Forest Service, Natural Resources Canada
  • Canadian Tourism Commission
  • Parks Canada, Department of Canadian Heritage
  • Statistics Canada
  • Newfoundland Department of Forest Resources and Agrifood
  • Prince Edward Island Department of Technology and Environment
  • Nova Scotia Department of Natural Resources
  • New Brunswick Department of Natural Resources and Energy
  • Quebec Ministère de l'Environnement et de la Faune
  • Ontario Ministry of Natural Resources
  • Manitoba Department of Natural Resources
  • Saskatchewan Department of Environment and Resource Management
  • Alberta Department of Environmental Protection
  • British Columbia Ministry of Environment, Lands and Parks
  • Yukon Department of Renewable Resources  
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