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Olympic Symbolismand Spirit

The Olympic Games are much more than sports competitions. They also reflect the values expressed by its symbols. The olympic symbols are distinctive signs, recognized by all countries, which communicate the message of brotherhood and universality. The flame, the five rings on the white flag, and the motto "Citius–Altius–Fortius,"Photograph showing the crowd watching a performance at the closing ceremonies, Calgary 1988 which means "faster, higher, stronger," express the very foundations of the olympic spirit, and are the universal signs that give the Games their identity.

The olympic symbols are universal signs that give the Games their identity...

The olympic symbols and their ceremonial significance are promoted during each session of the Olympic Games. The organizing cities participate in the identity of the Games by integrating these symbols into the various messages that they wish to convey. They use various strategies to promote the olympic spirit, while creating a unique character for their games.