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In Canada, from 1875 onwards, Christmas lost its essentially religious character, at least for Anglophones and the upper middle class. Little by little it became a community festival which gave rise to much family merry-making. New customs began to take root. Henceforth, the decorated Christmas tree, the crèche with its santons or plaster figures, gifts and the Christmas "réveillon" became part of family tradition.

Francophones, however, incorporated these new practices into their culture much later. After the First World War, increasing commercial advertising drew Francophones into the dizzy festive activities. During the 1930s, the working classes also joined this happy Christmas rush.