Communications Policy

In August 2006, as part of its Federal Accountability Action Plan commitments, the Government amended the Communications Policy of the Government of Canada to:

• add a statement emphasizing that the bidding process for contracting of public opinion research and advertising activities must be open, fair and transparent;
• include a new definition of advertising to distinguish it from non-paid messages such as public service announcements and from collateral services such as public relations and events management; and
• require departments to provide written public opinion research reports and to make them available to the public through the Library of Parliament and Library and Archives Canada within six months of the completion of fieldwork.

The revised policy as well as the associated products are listed below:

• Communications Policy of the Government of Canada
  • Policy Procedures
  • Policy Notice
  • Executive Summary
  • Highlights
  • Questions and Answers
• Copyright and Licensing
• Government Advertising
• Public Opinion Research Reports