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Ipsos-Reid Surveys

The Canadian Genealogy Centre hired the Ipsos-Reid firm to conduct two surveys that reached 4,000 people in March 2002 and November 2003.

The goal was to:

  • evaluate interest in genealogy;
  • identify relationships, interests and common values with other economic and cultural activities; and
  • understand reasons and motives for the growing interest of Canadians for genealogy and family history.

You can consult the final reports of the two surveys:

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