Public opinion research – Executive summaries

The Canada Revenue Agency (CRA) collects attitudinal data through Public Opinion Research (POR) to support its planning and decision-making. This data collected through POR allows the CRA to:

• assess public response to proposals or initiatives;
• examine the effectiveness of policies, programs, and services;
• measure progress in service improvement; and
• evaluate the effectiveness of communications activities.

In keeping with the requirements of the Federal Accountability Act concerning POR that is conducted with public funds, the CRA will provide final reports from contracted POR projects to Library and Archives Canada within six months of completing the data collection. In addition, as these reports are sent to Library and Archives Canada and become publicly available, the CRA is committed to providing the executive summaries on its Web site.

To request a full copy of any of the reports below, please contact Library and Archives Canada at:
613-996-5115 or 1-866-578-7777 or www.collectionscanada.ca

To view a specific executive summary, select a link below:

August 2007

• Web Site Home Page Mock-Up Testing Study
  
  
• Evaluation of the Small Business Ad Campaign
  
  

July 2007

• Evaluation of Small Business Ad Campaign - Winter 2007
  
  
• Qualitative Evaluation of "Apply for child benefits" Online Process
  
  
• Rethinking Government- CRA Proprietary Questions

June 2007

• Awareness of My Account Online Service Quantitative Research
  
  
• Background Qualitative Research with Tax Practitioners
  
  
• CRA Web Site Business User Survey

May 2007

• Advertising to Youth
  
  
• My Business Account Focus Groups 06-07
  
  
• T1 Worksheet and Schedule 1 Focus Groups
  
  
• Use of Tax Preparation Software Qualitative Research

February 2007

• 2006 CRA Student Program Assessment
  
  
• CRA Annual Corporate Survey 2006
  
  
• Canadians' Attitudes Toward Reporting on Tax Cheating
  
  
• Canadian Business Media Relations Review 2006, CRA Proprietary Questions
  
  
• Canadians' Attitudes Toward the Canada Revenue Agency (CRA) and Sustainable Development