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  On October 16, 1977, the Star published its first Sunday edition, which made it the only media outlet in the country to publish seven days a week.  

With more than 2.7 million readers over the course of a week, the Toronto Star is Canada's most widely-read newspaper, delivering the Greater Toronto Area's most-sought-after demographics in unequalled numbers. A driving commitment to editorial excellence throughout our 115 year history has resulted in the Toronto Star winning the prestigious National Newspaper Award 115 times.

Your advertising dollars go farther.

The Toronto Star is introducing Modular Advertising and Sectional Pricing. Modular Advertising simply means that the Star is now selling ad space by proportions rather than the traditional lines. And Sectional Pricing means that now you can buy each section of the paper individually, priced accordingly. Together, these adjustments simplify the process, while adding more value and more control for our advertising partners.

What's in it for you? First of all, it's a cleaner stage. It's an opportunity for our advertisers to appear in a position that provides the most impact to our readers. It also creates a better advertising spend - with targeted ads, in sections that work harder and smarter for you.
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