Alberta brand options
Sixteen mini focus groups were conducted in January 2009 by research company harris/decima which was hired by the government of Alberta to test a series of messages and branding for the province. Sessions were held in Edmonton, Calgary, Stettler and Toronto.Alberta's old brand
Participants were shown a series of five concepts and asked to provide their reaction and interpretation of each using a scale of -5 to +5.
Related Story: Alberta rebranding process: too casual, too serious, just right
Photo galleries
![Photo gallery](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/hail-52.jpg)
- Severe thunderstorm
- Hail pelts parts of Calgary
![Photo gallery](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/stampede-ind-queen-52.jpg)
- Calgary Stampede parade
- July 9, 2010
![Peace Bridge](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-peacebridge-190.jpg)
- Peace Bridge
- Design concept of the $22-million bridge in Calgary
![Cantos](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-cantos-52.jpg)
- Hitting the right note
- The Cantos Music Foundation chooses an architect
![Urban wildlife](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-coyote-pups-52.jpg)
- Urban wildlife
- A coyote and her pups living under a garden shed in the neighbourhood of Coventry Hills
![Gorillas](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-gorillas-52.jpg)
- Animal curiosity
- Onlookers watched as a gorilla at the Calgary Zoo picked up a knife
![Photo gallery](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/vulcan-52.jpg)
- The trek from Vulcan
- About 300 residents of Vulcan, Alta. get ready to attend a VIP preview of Star Trek XI
![Photo gallery](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-bush-52.jpg)
- Bush protests
- Demonstrators greet former U.S. president in Calgary
![My Town, Alberta](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-mtab-52.jpg)
- My Town, Alberta
- Your town, big or small
![Winter 2008](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-yourwinter-52.jpg)
- Winter 2008/09
- Your photos of Calgary's flurries and chinooks
![Winter 2008](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/alberta-brand-option-52.jpg)
- Alberta's brand
- What didn't make the cut
![Kilmorey Lodge fire](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-cranstonfire-52.jpg)
- Cranston fire
- Family flees as prize home goes up in flames
![Kilmorey Lodge fire](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-kilmorey-fire-52.jpg)
- Kilmorey Lodge fire
- Landmark in Waterton Lakes National Park burns down
![Remembering our heroes](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/pg-remembranceday-52.jpg)
- Remembering our heroes
- A former soldier recreates "nose art"
![Crane smashes into family's home](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-crane-home-52.jpg)
- Hot tub trouble
- A crane hits a Calgary home while trying to install a hot tub
![Fall 2008](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-fall08-52.jpg)
- Fall 2008
- Have you captured Calgary's fall foliage? Share your pictures
![Pte. Chad Horn's funeral](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-horn-52.jpg)
- Pte. Chad Horn's funeral
- Sept. 15, 2008
![Crane smashes into C-Train](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-lrt-crane-52.jpg)
- Crane smashes into C-Train
- August 27, 2008
![Southern Alberta storm damage](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-stormdamage-52.jpg)
- Southern Alberta storm damage
- July 15, 16, 2008
![Your Summer](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-summer08-52.jpg)
- Summer 2008
- Your Photo
![Tornado in Airdrie, Alta](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-airdrie-tornado-52.jpg)
- Tornado in Airdrie
- July 6, 2008
![Spring snowfall in Calgary](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-springsnow-52.jpg)
- Spring snowfall in Calgary
- April 10, 2008
![Calgary Beltline fire](/web/20100824200211im_/http://www.cbc.ca/calgary/images/promos/photogallery-beltinefire-52.jpg)
- Calgary Beltline fire
- 14th Street and 17th Avenue S.W.