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Promotional Kit

Library and School Partnership

Below are three sample letters addressed to primary school principals, teachers and early childhood educators promoting the TD Summer Reading Club program by asking them to distribute the Club invitations.

We invite librarians to personalise these letters and send them to the educational institutions in your regions.

Letter for Elementary School Principals [RTF 7 KB]

Letter for Elementary School Teachers [RTF 8 KB]

Letter for Early Childhood Educators [RTF 15 KB]

Promotion with the Media

Here are suggestions and tools to support your outreach strategy to kids and parents in your region.

Working with the Media [RTF 17 KB]

Media Advisory Template [RTF 11 KB]

Media Interview Tips [RTF 15 KB]

News Release Template [RTF 15 KB]


National Summer Reading Club invitation


Ontario Summer Reading Club invitation


Toronto Summer Reading Club invitation


Banner to download on your website

We suggest that you create a link between your library's website and the TD Summer Reading Club website so that more children can take advantage of the games offered to them. Also, parents and teachers can learn more about the program and its advantages and encourage kids to participate. The following banner is a visual element taken from the program's official site.

Lost Worlds - Banner to download

Program Trademark

We encourage librarians to use the official program trademark along with the library's own logo on all of their promotional material. The trademark are offered in a PDF format.

National: TD Summer Reading Club trademark


Ontario: TD Summer Reading Club trademark


Toronto: TD Summer Reading Club trademark


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Library and Archives CanadaPartnership logo: Toronto Public Library