Canada's number one unscripted program returns to CBC Television this fall and welcomes Canada's best known personal finance author, David Chilton, to the Den. The year of the Dragon has the country's fiercest financiers digging deep into their wallets to support some of Canada's keenest entrepreneurs. The new dragon will be introduced as part of "The Road to Riches," a special episode that takes an in depth look at the Dragons' journeys to self-made success.
"The Road to Riches" airs one week before the launch of the all-new seventh season (Wednesday September 19th), and retraces the Dragons' emotional journeys to self-made success. From humble beginnings and darker days, to the joys of personal and professional milestones, this distinctive episode reveals the Dragons like never before, by providing an intimate and compelling look at the defining moments in their lives and how the past has shaped who they are today.
The five well-loved - and feared - Dragons are:
- David Chilton, Financial Mentor - Chilton is a former stock broker and bestselling author of the personal finance book The Wealthy Barber, ranked as Canada's all-time bestselling book, having reached 10 per cent of Canadian households. He's also had incredible success as publisher and president of a series of low-fat cookbooks under the Looneyspoons brand. Chilton has been a devoted fan of DRAGONS' DEN since its debut and looks forward to backing strong entrepreneurs who brave the den this season.
- Bruce Croxon, Internet Mogul - Croxon is an active investor, advisor and start-up champ who co-founded one of the best-known online dating websites in the world, Lavalife.
- Arlene Dickinson, Marketing Maven - Dickinson is one of Canada's most renowned independent communications entrepreneurs and CEO of marketing firm Venture Communications, a creative powerhouse with a blue-chip client list.
- Kevin O'Leary, Investment Guru - The Bay Street Bigmouth and television pundit started his fortune selling educational software and now manages O'Leary Funds, his own mutual-fund company.
- Jim Treliving, Franchise Baron - This former RCMP officer has 40 years of franchising experience with both Boston Pizza and Mr. Lube, also manages a portfolio of multi-million dollar property, sports and real-estate investments.
DRAGONS' DEN is the top-rated Canadian unscripted program on television, with an average audience of over 1.3 million Canadians each week. In addition to its success on-air, DRAGONS' DEN is also a hit online, boasting an active and engaged online community averaging over 650,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden.
DRAGONS' DEN is filmed at CBC Headquarters in Toronto, ON and airs Wednesdays at 8 p.m. (8:30 NT) and Sundays at 9 p.m. (9:30 NT) on CBC Television. Tracie Tighe is Executive Producer and Lisa Gabriele is Senior Producer. Dianne Buckner hosts.
Programming Fast Facts:
- New Dragon! David Chilton author and publisher of The Wealthy Barber series of personal finance books joins the den
- A record 70 deals and $14MM were invested by the Dragons during the 2011/2012 season
- Dragons' Den reaches 1 in 3 Canadians and averages 1.3M Ad 25-54 viewers a week*
- cbc.ca/dragonsden generated 677,000 Unique Visitors** and saw an 182% increase in Video Views***
- Dragons' Den was awarded a Gemini for Best Reality Program or Series in 2011
- Arlene Dickinson and Kevin O'Leary are authors of bestselling books
Source: *BBM Canada PPM. Total Canada Sept. 12- Dec 11, 2011
**Double Click Inc., Site Report - Sept. 1- Dec. 31, 2011
***Omniture (Sept. 1 - Dec. 31, 2011)
Sponsorship Opportunities:
- Media sponsorship
- Sponsored features
- Contests
- Digital extensions
- Custom Creative
Contact your CBC Representative for Sponsorship Opportunities
CBC Revenue Site Programming Sheet
PROGRAM NAME: Dragons' Den
PROGRAM TYPE: Television Show
APPEARS ON:
CBC
GENRE:
Factual Entertainment
SCHEDULE: Sunday @ 8:00PM
AUDIENCE FORECAST: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
MORE ON THIS SHOW:
Show website: http://www.cbc.ca/dragonsden/
Watch videos: http://www.cbc.ca/dragonsden/videos.html
Audience Forecast Tool: https://publicite.radio-canada.ca/b2bfcs/content/audforecast.aspx
SYNPOSIS:
Canada's number one unscripted program returns to CBC Television this fall and welcomes Canada's best known personal finance author, David Chilton, to the Den. The year of the Dragon has the country's fiercest financiers digging deep into their wallets to support some of Canada's keenest entrepreneurs. The new dragon will be introduced as part of "The Road to Riches," a special episode that takes an in depth look at the Dragons' journeys to self-made success.
"The Road to Riches" airs one week before the launch of the all-new seventh season (Wednesday September 19th), and retraces the Dragons' emotional journeys to self-made success. From humble beginnings and darker days, to the joys of personal and professional milestones, this distinctive episode reveals the Dragons like never before, by providing an intimate and compelling look at the defining moments in their lives and how the past has shaped who they are today.
The five well-loved - and feared - Dragons are:
- David Chilton, Financial Mentor - Chilton is a former stock broker and bestselling author of the personal finance book The Wealthy Barber, ranked as Canada's all-time bestselling book, having reached 10 per cent of Canadian households. He's also had incredible success as publisher and president of a series of low-fat cookbooks under the Looneyspoons brand. Chilton has been a devoted fan of DRAGONS' DEN since its debut and looks forward to backing strong entrepreneurs who brave the den this season.
- Bruce Croxon, Internet Mogul - Croxon is an active investor, advisor and start-up champ who co-founded one of the best-known online dating websites in the world, Lavalife.
- Arlene Dickinson, Marketing Maven - Dickinson is one of Canada's most renowned independent communications entrepreneurs and CEO of marketing firm Venture Communications, a creative powerhouse with a blue-chip client list.
- Kevin O'Leary, Investment Guru - The Bay Street Bigmouth and television pundit started his fortune selling educational software and now manages O'Leary Funds, his own mutual-fund company.
- Jim Treliving, Franchise Baron - This former RCMP officer has 40 years of franchising experience with both Boston Pizza and Mr. Lube, also manages a portfolio of multi-million dollar property, sports and real-estate investments.
DRAGONS' DEN is the top-rated Canadian unscripted program on television, with an average audience of over 1.3 million Canadians each week. In addition to its success on-air, DRAGONS' DEN is also a hit online, boasting an active and engaged online community averaging over 650,000 page views per month. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden.
DRAGONS' DEN is filmed at CBC Headquarters in Toronto, ON and airs Wednesdays at 8 p.m. (8:30 NT) and Sundays at 9 p.m. (9:30 NT) on CBC Television. Tracie Tighe is Executive Producer and Lisa Gabriele is Senior Producer. Dianne Buckner hosts.
Programming Fast Facts:
- New Dragon! David Chilton author and publisher of The Wealthy Barber series of personal finance books joins the den
- A record 70 deals and $14MM were invested by the Dragons during the 2011/2012 season
- Dragons' Den reaches 1 in 3 Canadians and averages 1.3M Ad 25-54 viewers a week*
- cbc.ca/dragonsden generated 677,000 Unique Visitors** and saw an 182% increase in Video Views***
- Dragons' Den was awarded a Gemini for Best Reality Program or Series in 2011
- Arlene Dickinson and Kevin O'Leary are authors of bestselling books
Source: *BBM Canada PPM. Total Canada Sept. 12- Dec 11, 2011
**Double Click Inc., Site Report - Sept. 1- Dec. 31, 2011
***Omniture (Sept. 1 - Dec. 31, 2011)
Sponsorship Opportunities:
- Media sponsorship
- Sponsored features
- Contests
- Digital extensions
- Custom Creative
Contact your CBC Representative for Sponsorship Opportunities
