Social movements are a type of group action. They are large informal groupings of individuals and/or organizations focused on specific political or social issues, in other words, on carrying out, resisting or undoing a social change.
Modern Western social movements became possible through education (the wider dissemination of literature), and increased mobility of labor due to the industrialization and urbanization of 19th century societies. It is sometimes argued that the freedom of expression, education and relative economic independence prevalent in the modern Western culture is responsible for the unprecedented number and scope of various contemporary social movements. However others point out that many of the social movements of the last hundred years grew up, like the Mau Mau in Kenya, to oppose Western colonialism. Either way, social movements have been and continued to be closely connected with democratic political systems. Occasionally social movements have been involved in democratizing nations, but more often they have flourished after democratization. Over the past 200 years, they have become part of a popular and global expression of dissent.
Modern movements often utilize technology and the internet to mobilize people globally. Adapting to communication trends is a common theme among successful movements.
The term new social movements (NSMs) is a theory of social movements that attempts to explain the plethora of new movements that have come up in various western societies roughly since the mid-1960s (i.e. in a post-industrial economy) which are claimed to depart significantly from the conventional social movement paradigm.
There are two central claims of the NSM theory. First, that the raise of the post-industrial economy is responsible for a new wave of social movement and second, that those movements are significantly different from previous social movements of the industrial economy. The primary difference is in their goals, as the new movements focus not on issues of materialistic qualities such as economic wellbeing, but on issues related to human rights (such as gay rights or pacifism).
Thinkers have related these movements with the postmaterialism hypothesis as put forth by Ronald Inglehart.
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Charles Tilly (1929 - 2008) was an American sociologist, political scientist, and historian who wrote books on the relationship between politics and society.
Tilly defines social movements as a series of contentious performances, displays and campaigns by which ordinary people made collective claims on others . For Tilly, social movements are a major vehicle for ordinary people's participation in public politics. He argues that there are three major elements to a social movement:
- Campaigns: a sustained, organized public effort making collective claims of target authorities;
- Repertoire: employment of combinations from among the following forms of political action: creation of special-purpose associations and coalitions, public meetings, solemn processions, vigils, rallies, demonstrations, petition drives, statements to and in public media, and pamphleteering; and
- WUNC displays: participants' concerted public representation of worthiness, unity, numbers, and commitments on the part of themselves and/or their constituencies.
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