Government advertising
The Government of Canada's approach to advertising is guided by the principles of value for money, transparency and accountability. Cabinet approves all advertising campaigns.
All advertising activities and expenditures, regardless of the source of funds, are published in the Annual Report on Government of Canada Advertising Activities.
Refer to About government advertising for more information.
Funding for Advertising
Funding for advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.
Contracts for Advertising and Public Opinion Research
All contracts related to advertising are posted on buyandsell.gc.ca and contracts over $10,000 are posted on departmental websites under Transparency.
Public Opinion Research Reports on advertising contracted by the Government of Canada are available in a searchable database and are also published in the Annual Report on Public Opinion Research in the Government of Canada.
Allocations from the Central Advertising Fund for 2015 – 2016
The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years 2014-2015, 2013-2014 and 2012-2013 are also available. Advertising Fund Allocations for 2004-2005 to 2011-2012 have been archived.
– (Quarter 4)
No new advertising allocations were made during Quarter 4
– (Quarter 3)
No new advertising allocations were made during Quarter 3
– (Quarter 2)
No new advertising allocations were made during Quarter 2
– (Quarter 1)
| Department/Agency | Campaigns | 2015/2016($) |
|---|---|---|
| Canada Revenue Agency | Encouraging the Uptake of Tax Measures | 6,000,000 |
| Canadian Heritage | Canada 150 | 7,200,000 |
| Citizenship and Immigration Canada | Services to Newcomers (A Fast and Flexible Immigration System) | 3,000,000 |
| Employment and Social Development Canada | Better Jobs (Skills Initiatives) | 7,000,000 |
| Better Jobs (Skills Initiatives) | -3,500,000 | |
| Enhanced Universal Child Care Benefit | 4,500,000 | |
| Department of Finance Canada | Economic Action Plan | 11,000,000 |
| Health Canada | Preventing the Illicit Use of Marijuana | 1,000,000 |
| National Defence | Canadian Armed Forces Recruitment | 2,000,000 |
| Public Health Agency of Canada | Vaccination Awareness | 3,500,000 |
| Public Works and Government Services Canada | Whole-of-Government Web Buy | 5,000,000 |
| Royal Canadian Mounted Police | Royal Canadian Mounted Police Recruitment | 6,000,000 |
| Veterans Affairs Canada | Remembrance Vignette | 3,500,000 |
| Total | 56,200,000 | |