Cultural leveling

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Cultural leveling is the process by which different cultures approach each other as a result of travel and communication.[1] Cultural leveling within the United States has been driven by mass market media such as radio and television broadcasting and nationwide distribution of magazines and catalogs.[2] Some of these means and effects are considered artifacts of the Machine Age of the 1920s and 1930s.

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References[edit]

  1. ^ Culture, lecture notes, Introductory Sociology, Russ Long, Del Mar College. Accessed on line November 20, 2007.
  2. ^ p. 247, Why Viewers Watch: A Reappraisal of Television's Effects, Jib Fowles, Sage Publications, 1992, ISBN 0-8039-4077-7.