Google Creates Parent Company Called Alphabet in Restructuring

Sundar Pichai will be CEO of Google as Larry Page will head parent company Alphabet; Sergey Brin to be Alphabet president

Alphabet, Google’s new parent company, was unveiled on Monday. The sweeping reorganization separates its highly profitable search and advertising business from its “moonshots.” The WSJ's Diana Jou has the details.

Google Inc. unveiled a sweeping reorganization that separates its highly profitable search and advertising business from fledgling efforts in an array of so-called moonshots.

Google said Monday it had created a holding company, Alphabet Inc., that will manage each of its growing cast of businesses, including those building robots and self-driving cars, helping to cure disease, developing nanoparticles and extending Internet connectivity via balloons.

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