Why does IP matter to your business?
Whether your business is large or small, it is important to take stock of your intellectual property (IP) assets and develop a strong IP strategy.
What are your intellectual property assets? (1:52 minutes)
Many businesses have intellectual property and are not aware of it. This is what Cecile Klein, CIPO Business Development Officer, sees every day in her work. Her role is to educate businesses about the various forms of intellectual property so they can take stock of what they have and benefit from it.
Set your IP strategy (2:52 minutes)
Richard Leclerc, Senior Advisor, CIPO Outreach Program, defines what is an intellectual property strategy and how it can help a business grow.
Do business abroad
The type of intellectual property strategy that makes sense for your business will depend on your stage of business, as well as your goals and preferences. For example, if you are thinking about exporting:
- Consult these helpful 8 steps for exporting businesses.
- Read IP beyond our borders.