We never learn, do we? When that big basket of ours seems like the best thing going, what do we do? We put all of our eggs into it – or most of them,...
Export Trade news and insights for Canadian businesses
LumberMart: Using online sales to bolster business through exporting
In an award citation for eBay’s Exporter of the Year in 2015, winner Kimberley Wotherspoon was referred to as an “intrepreneur.” The manager of online sales and marketing at...
The IRPP’s new book offers a tough look at Canada’s trade policy
When he kicked off a launch event for the Institute for Research on Public Policy’s (IRPP) new book on trade, titled Redesigning Canadian Trade Policies for New...
Research Will Set You Apart from the Competition
Whether you’re looking to break into the fiercely competitive U.S. market or strike gold in the international marketplace, you first need to define your unique selling proposition (USP). According...
The “halo effect”: How Canadian arts and culture opens doors for exporting
In many ways, Canadian arts and culture exports are vulnerable to the usual fluctuations of the global economy — as demonstrated by the Ottawa-based indigenous artist who explains how...
Competitive Advantage: Defining Your Unique Selling Proposition for New Markets
If you are considering selling to new markets, you’ve probably had success selling in Canada. While there is plenty of opportunity abroad, the reality is that international markets can...
