Conference Program

9 a.m.

Conference Opening

9:05 a.m.

Speech by Governor General David Johnston

9:10 a.m.

Introduction by Moderator Tim Brodhead, Former President and CEO of The J. W. McConnell Family Foundation

9:15 a.m.

State of the Nation on Giving

Panellists:
Marina Glogovac, President and CEO, CanadaHelps
Nicole Nakoneshny, Vice President, KCI – Ketchum Canada
Lili-Anna Pereša, President and Executive Director, Centraide of Greater Montréal
Conrad Sauvé, President and CEO, Canadian Red Cross

10:30 a.m.

Millennials, Values and Giving Behaviour

Panellists:
Ilona Dougherty, Managing Director, Youth & Innovation Research Project, University of Waterloo
Kirk Kristofferson, Assistant Professor, Marketing, Arizona State University
Krishan Mehta, Executive Director, Campaign, Ryerson University
Sarah Roberton, Senior Research Associate, Environics Research Group

11:30 a.m.

The Journey of My Giving Moment: A Social Marketing Campaign

Governor General David Johnston
Annabelle Cloutier, Director of Communications and Public Affairs, Office of the Secretary to the Governor General

12:30 p.m.

The Personal Philanthropy Project: The Untapped Potential of Affluent Canadians

Speakers:
Michèle Benoit, Manager of the Personal Philanthropy Project, IMAGINE Canada
Bruce MacDonald, President and CEO, IMAGINE Canada
Mike Pedersen, Group Head U.S. Banking, TD Bank Group and Board of Directors, IMAGINE Canada

12:45 p.m.

Launch of Giving Behaviour Project

Scott Haldane, President and CEO, Rideau Hall Foundation
Teresa Marques, Director of Strategic Partnerships, Rideau Hall Foundation

1 p.m.

Workshop: Behavioural Insights & Giving

Elspeth Kirkman, Head of Behavioural Insights Team (BIT) North America
Michael Sanders, Chief Scientist and Head of Research, Evaluation and Social Action, BIT

3:25 p.m.

Conference Closing Remarks by Moderator Tim Brodhead