Advertising fund allocations
Funding for federal advertising activities can come from the Central Advertising Fund, and/or from departmental reference levels. Allocations from the Central Advertising Fund are indicated below and updated quarterly.
The tables that follow list current year allocations. This information is updated in January, April, July and October. Advertising allocations for previous years are also available.
2016-2017
to (Quarter four)
| Department/Agency | Campaigns | 2016/2017 ($) |
|---|---|---|
| Total | 22,950,000 | |
| Canadian Heritage | Canada 150 | 4,000,000 |
| Parks Canada | Free Admission to Parks Canada Places | 3,000,000 |
| Employment and Social Development Canada | Helping Young Canadians Succeed | 2,500,000 |
| Immigration, Refugees and Citizenship Canada | Settlement Services Campaign | 1,000,000 |
| Electronic Travel Authorization | 400,000 | |
| Veterans Affairs Canada | Commemoration and Services to Veterans | 2,500,000 |
| Canada Revenue Agency | Promoting Online Services and Tax Compliance | 1,800,000 |
| Public Services and Procurement Canada | Digital Advertising Fund | 1,500,000 |
| Direct Deposit | 300,000 | |
| Department of Finance Canada | Fall Economic Statement and Budget 2017 – Initiatives for Canadians | 1,500,000 |
| Health Canada | Health Issues | 1,200,000 |
| National Defence | Recruitment | 1,000,000 |
| Royal Canadian Mounted Police | Police Officer Recruitment | 800,000 |
| Natural Resources Canada | Energy Efficiency | 500,000 |
| Privy Council Office | Electoral Reform | 500,000 |
| Public Health Agency of Canada | Health Issues | 450,000 |
to (Quarter three)
No new advertising allocations were made during Quarter three
to (Quarter two)
No new advertising allocations were made during Quarter two
to (Quarter one)
No new advertising allocations were made during Quarter one
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