There is little question that music will eventually shift to a digital environment; but we will time the shift in our services in alignment with audience consumption habits, to protect revenue and share. We anticipate maintaining our broadcast reach while growing our digital reach. The focus on music will be to continue to connect Canadian artists with Canadians and, for the duration of the plan, CBC Radio 2 and ICI Musique will remain national services with distinct market strategies to maximize audience and revenue opportunities until digital consumption reaches a tipping point.
English Services and French Services are collaborating to build a joint, digital platform and back-end digital service. The focus will be on creating a strong digital future. The Corporation will monitor audience habits, and leverage our broadcast reach to push Canadians towards consumption of Canadian music on digital more significantly by 2020.
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