1.3 Advertising Standards

• 1.3.1 Objectives and Values

  The Canadian Broadcasting Corporation is responsible for all that it carries on its broadcast, specialty and new media services. Everything carried on these services is subject to the provisions of CBC/Radio-Canada Programming Policies, which include the Advertising Standards described in this text.

  More

• 1.3.2 Truth in Advertising

  Advertising that is considered by the CBC/Radio-Canada to be deceptive or misleading, whether it is caused by the omission of relevant information or by the arrangement of accurate information in such a way as to lead to a wrong conclusion, will not be accepted on CBC/Radio-Canada services.

  More

• 1.3.3 Standards of Taste and Fair Representation

  Advertising material presented on CBC/Radio-Canada services must respect and reflect the generally accepted values and standards of contemporary Canadian society. All advertising is reviewed as to its suitability for introduction into the intimacy of the home.

  More

• 1.3.4 Advertiser Identification

  CBC/Radio-Canada audiences and website visitors must know on whose behalf a commercial message is being broadcast or posted. Advertisements that directly promote brand-name products or services of the advertiser normally satisfy that requirement.

  More

• 1.3.5 Endorsement

  The CBC/Radio-Canada does not endorse the products, services, or points of view of any advertiser. No advertisements broadcast or posted on CBC/Radio-Canada services may imply an endorsement or give the appearance of an endorsement on the part of the CBC/Radio-Canada. No advertisements may imply that the CBC/Radio-Canada uses a product or service, or advocates a point of view or course of action.

  More

• 1.3.6 Program Integrity

  Advertising on CBC/Radio-Canada services must not create the perception that CBC/Radio-Canada programs and Web services are being influenced by advertising or sponsorship messages scheduled in or adjacent to them. It must always be clear to audiences when products, services or points of view are being advertised.

  More

• 1.3.7 Language of Broadcast

  Only advertisements designed for anglophone or francophone audiences or website visitors may be carried by CBC/Radio-Canada English or French services respectively.

  More

• 1.3.8 Advertising Directed to Children Under 12 Years of Age

  The CBC/Radio-Canada does not accept advertising of any kind in programming and websites designated by the CBC/Radio-Canada as directed to children under 12 years of age.

  More

• 1.3.9 Advocacy Advertising

  The CBC/Radio-Canada carries advocacy advertising to allow the open exchange of ideas on issues of public interest or concern.

  More

• 1.3.10 Political Advertising

  The CBC/Radio-Canada considers it a part of its mandate as a public broadcaster to support the democratic process during general elections. The objectives of this policy are: i) to allow qualified political parties participating in a general election to present their views directly to the voters whose support they are seeking; ii) to ensure the equitable allocation of commercial time among qualified parties; iii) to satisfy the requirements of applicable laws and regulations; iv) to ensure consistent management of political advertising.

  More

• 1.3.11 Unacceptable Advertising

  Some advertising is not accepted on CBC/Radio-Canada services, either for reasons of principle or commercial interest.

  More

• 1.3.12 Contests and Games of Chance

  Advertisements promoting contests and games of chance such as casinos, lotteries, etc., must comply with the applicable provisions of the Criminal Code, the Competition Act and any other applicable legislation.

  More

• 1.3.13 Alcoholic Beverage Advertising

  Alcoholic beverage advertising is not accepted on CBC/Radio-Canada services where the programming or content is directed mainly at persons under the legal drinking age.

  More

• 1.3.14 Access to Advertiser Property

  Commercial material provided to the CBC/Radio-Canada by the advertiser or the agency is the property of the advertiser or the agency. It is used by the CBC/Radio-Canada solely on behalf of the advertiser in accordance with the broadcast agreement.

  More

• 1.3.15 Advertising Limits

  The CBC/Radio-Canada will not air more advertising on its broadcast services than permitted by CRTC Regulations and Conditions of Licence.

  More

• 1.3.16 Provincial Regulations

  The CBC/Radio-Canada , as a Federal Crown agent and a federally regulated broadcaster, is subject to provincial legislation relating to advertising only to the extent provided for in CRTC regulations.

  More