Congratulations! If you’re reading this post, you’ve confirmed that you can ship your products to your desired foreign target markets, and understand the must-knows of international shipping. The next step is learning how the customs process works. Continue reading
Canadians are shopping online more often, and their expectations for a good online shopping experience are on the rise. They want a simple ordering and delivery process. To keep them coming back for more, merchants need to meet or exceed their receiving experience expectations. Continue reading
Nearly 600 marketing professionals recently attended the 10th annual Think INSIDE the Box (TITB) direct marketing conference in Toronto. There, industry leaders dished up the latest insights, trends and research – along with tasty helpings of creative inspiration. Continue reading
Do you spend too much on your marketing campaigns? What if all it took to drive sales was a little ingenuity and minimal investment? In the latest issue of INCITE, we explore several key marketing case studies and hone in on what our readers can learn from them. One study, The Ecological Car Launch, examines an innovative low cost per piece (CPP) marketing campaign from BBDO for Mercedes Benz). Continue reading
Interested in trying to grow your business with international sales? The processes and regulations involved in cross-border shipping aren’t as complicated as you might think. Here’s a look at some of the high-level issues to consider before selling to customers in a foreign country. Continue reading
New print technology is making it easier than ever to grab customer attention. Learn how INCITE 10’s fabric cover – with variable data – became a first ever for Canada, thanks to Flash Reproductions’ investment in a Konica Minolta AccurioJet KM-1 inkjet press. Continue reading
For reasons of practicality and proximity, most small to medium-sized Canadian businesses focus their ecommerce efforts on domestic customers. The next step on the growth journey is to seek out new buyers beyond our borders. Continue reading
Customer acquisition is often the primary goal of growing e-commerce businesses, but customer retention is the real ticket to growth. Loyal customers create a steady revenue stream that’s easier and less expensive to sustain than finding new customers. Continue reading
Today’s online shoppers care more than ever about when and how much it’ll cost them to receive their online purchases (hint: ideally little or nothing). As the need for speed intensifies in e-commerce, effective fulfillment can be a huge advantage for e-commerce merchants looking for that competitive edge. Continue reading
Your time is valuable, especially when you’re a small business owner. If you haven’t embraced the tech revolution, it’s time to get onboard. These 10 time-saving apps will help you with communication, organization, accounting, and daily business tasks. Continue reading