Our mission is to make big things happen for brands.
At Content Works we connect both our left and right brains by merging our editorial expertise with marketing intelligence. It's the perfect balance of creativity and science to propel brand awareness, conversions, engagement and loyalty.
With our quality content, measurable strategies and agile technologies, we help you build lasting, meaningful relationships with your audiences through efficiency and scale.
We’re proud to announce that four of our programs were named as winners and finalists.
WINNERS |
|
Best Execution of Native Advertising | |
Montreal Gazette / Concordia University: Rethinking Montreal | |
A five-part, 10-week print, tablet, web and video series about the future of Montreal in cooperation with Concordia University and the Montreal Gazette. Double-page spread with Editorial POV on left and client-sponsored content on right. | |
Best New Concept to Incubate Products or Ideas | |
Capital Ideas | |
Capital Ideas is a community of business owners helping business owners by sharing what they know. It fosters the exchange of experience between Edmonton and Calgary entrepreneurs creating a marketplace of ideas for seekers and sharers of business expertise. | |
FINALISTS |
|
Best Execution of Native Advertising | |
Postmedia / Aeroplan: Behind the Moment | |
A multi-newspaper series featuring Aeroplan member stories as well as an informational infographic. Program goals were to help Aeroplan, an international loyalty program marketer, to build greater comprehension of program attributes while attracting new members. | |
Best Idea or Innovation to Create New Profit Centers | |
Edmonton Journal & Everywear | |
Home to more than 800 stores, our client West Edmonton Mall wanted to establish their brand recognition as a fashion destination, position themselves as thought-leaders, and be perceived as actively embedded in the local fashion community. We worked with the client to create a new and innovative program Everywear. |
The INMA Global Media Awards competition received 699 entries from 264 news brands in 40 countries.
Largest in-house content marketing team of writers, editors, analysts and engagement experts.
Unlimited multi-platform distribution network across owned, earned and/or paid channels.
We tag and measure everything, everywhere with our cumulative measurement model.
BlackRock iShares wanted to be the top line choice for savvy retail investors, as well as secondary, less confident, investors.
Through a partnership with Postmedia, the BlackRock campaign attained national recognition.
Sponsored Content: 3,961 AVG. PAGE VIEWS
Interactive Touchpoints: CTR OF 3.32
Social Amplification: CTR OF 1.51
Co-Brand Digital Drivers: CTR OF 1.00