Australia
Select a Market
Market Background
Over 375,000 travellers from Australia visited Canada in 2017, up 13% over 2016. Expanded air capacity between Australia and Canada supported particularly strong growth in direct air arrivals from this market – up 29% over 2016.
Australian travellers are more likely than the market average to arrive in Canada during spring months, as well as over the ski season. They travel to British Columbia and Ontario most often, with Vancouver and Niagara Falls being the most visited destinations.
Australian tourists spend on average just over $2,300 per trip, staying for an estimated 18 nights enjoying the local food and drink, natural attractions and wildlife. Around 57% of these trips were for pleasure and recreation.
Besides talking to friends and family, TV programs are among the top sources of information for Australian travellers, from inspiration for a trip to Canada through to making actual travel arrangements. When making their travel arrangements to Canada, two-thirds of Australian visitors consult a travel agent for their trip.
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Australia from our annual Global Tourism Watch study in 2017.
Market Profile
A comprehensive report providing in-depth insights into the tourism market in Australia and recommendations for marketing.
Market Highlights
A brief, at-a-glance summary of key facts on travellers from Australia.
Find more reports
Still looking for more? Find past reports in the archive.
Consumer Campaigns
This campaign featured inspirational content on Canadian hidden gems in leading Australian lifestyle publications, including Gourmet Traveller and Australian Women’s Weekly.
Drummoyne, New South Wales 2047
Australia
