France

Market Background

2017 was another record-breaking year for arrivals from France, with 571,000 travellers visiting Canada, up 5% over the previous peak set in 2016.

On average, French travellers stay 16 nights in Canada, the longest of all of our European markets, and spend over $1,400 per trip. They mostly visit in the peak travel months of July and August, but also express interest in visiting in the shoulder season months of September, October, May and June.  Travel agents continue to play a strong role in trip research and booking, with over 66% of French travellers consulting a travel agent for their trip to Canada. Flights and accommodation in Canada are mostly booked through travel agents, either online or in-person.

French travellers most often visit Quebec and Ontario, with Montreal and Quebec City being the most visited destinations.

French travellers are very interested in Indigenous culture, traditions and history, as well as getting off the beaten path, presenting an opportunity for Indigenous tourism experiences.