How Facebook Wins Elections

How Facebook Wins Elections reveals how Silicon Valley's mission to connect the world is disrupting democracy, helping to plunge us into an age of political turbulence. Many of the leaders of technology companies were dismayed when Donald Trump won the American presidency, but did they actually help him to win?

With the first interview ever of a key insider from the Trump campaign's digital operation, How Facebook Wins Elections reveals the role played by social media and Facebook's vital role in getting Trump into the White House. We find out how Facebook's vast power to persuade was first built for advertisers, combining data about our internet use and psychological insights into how we think.

A leading psychologist shows how Facebook's hoard of data about us can be used to predict our personalities and other psychological traits. Exploring the emotional mechanisms that supercharge the spread of fake news on social media, we see how Silicon Valley's persuasion machine is now being exploited by political forces of all kinds.