Indigenous·Video

'For the people, by the people': Mi'kmaw entrepreneurs making a (fashion) statement

The Mi'kmaw co founders of a new Mi'kmaw clothing company from Millbrook First Nation in Nova Scotia, say their brand stands to encourage rights assertion for Indigenous peoples, and also connects people through fashion.

L'nu'k Clothing Co. co-founders are using their new brand to acknowledge Indigenous rights

Jennifer Denny, co-founder, L'nu'k Clothing Co. [MILLBROOK FIRST NATION, DECEMBER 2019] (Nic Meloney/CBC)

When two Mi'kmaw entrepreneurs launched their brand, L'nu'k Clothing Co., at Millbrook First Nation, N.S., in November, they say they knew it was a concept Indigenous and non-Indigenous people could connect with. 

L'nu'k means "the people" in the Mi'kmaw language. Jennifer Denny and Cheyenne Isaac-Gloade, both of whom are known for their designs using traditional Mi'kmaw motifs and powwow regalia, are encouraging their clients — and the fashion industry — to acknowledge Indigenous rights. 

Watch their story in an original video from CBC Indigenous: 

Jennifer Denny and Cheyenne Isaac-Gloade are encouraging their clients to acknowledge Indigenous rights.  1:54