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Market Background
Canada welcomed 349,000 visitors from Australia in 2018, just short of the record arrivals peak in 2017. Direct air arrivals continued to grow (+6% over 2017), supported by expanded air capacity (+12%) resulting from new direct Air Canada flights between Melbourne and Vancouver.
Australian travellers typically travel to Canada between May and August, but report high interest in visiting Canada between July and October.
Australian tourists spend on average just over $2,400 per trip, staying for an estimated 18 nights on average. Top activities Australian leisure travellers want to do while on holiday include sampling local food and drink, immersing themselves in nature, seeing sites of historical significance and visiting city-based attractions such as city green spaces, art galleries and museums.
One in four Australians visiting Canada on their most recent long-haul leisure trip booked an organized group travel package via a travel agent or tour operator in-person.
Market Reports
Global Tourism Watch
Consumer-based intelligence and key strategic considerations for the tourism market in Australia from our annual Global Tourism Watch study in 2018.
Market Profile
A comprehensive report providing in-depth insights into the tourism market in Australia and recommendations for marketing.
Market Highlights
A brief, at-a-glance summary of key facts on travellers from Australia.
Find more reports
Still looking for more? Find past reports in the archive.
Consumer
This campaign featured inspirational content on Canadian hidden gems in leading Australian lifestyle publications, including Gourmet Traveller and Australian Women’s Weekly.
Drummoyne, New South Wales 2047
Australia
