L’Oréal Called Out; Facebook Walkout; Desperate Discounts
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Average Tenure of CMOs Falls Again
By Nat Ives
Marketing leaders’ average time in their posts slipped again in 2019.
AT&T Told to Stop Using ‘5G Evolution’ in Marketing
By Nat Ives
AT&T will stop using the slogans “5G Evolution” and “5G Evolution, The First Step to 5G” in its marketing after losing an appeal with a self-regulatory group, but suggested that it will continue to display “5GE” icons on customers’ phones.
Media Company Whistle Buys Marketing Firm to Capture Ad Spending by Streaming Services
By Sahil Patel
Team Whistle, a digital media company known for its sports and entertainment programming on social platforms, has acquired the marketing firm Tiny Horse, partly to capture more business from intensely competitive video streaming services.
Coronavirus Dried Up This Production Company’s Business. Then It Created Remote Shooting Kits.
By Sahil Patel
New York-based production company Hayden5 says business has picked back up since it began offering drop-offs of sterilized video production kits.
‘Safe’ Becomes Rural Tourism Pitch to a Distancing Public
By Nat Ives
Travel marketing largely went quiet as people huddled at home to protect themselves from the novel coronavirus and slow its advance. But as hints of a reopening grow, some rural destinations are seeing their remote seclusion as a selling point in anxious times.
AT&T’s WarnerMedia Absorbs Xandr Ad Tech Unit
By Sahil Patel
AT&T is combining its WarnerMedia and Xandr business units—which has long been expected by company insiders—in an effort to have a single advertising sales and technology offering across the company.
Will Coronavirus Dent Snap’s Comeback?
By Sahil Patel
A young user base could cut both ways as the pandemic ravages the economy
Coronavirus Ads Strike Some Repetitive Notes
By Nat Ives
Messages in response to the pandemic are getting repetitive, and risks appearing insincere, some in the industry say.
Quibi’s Head of Brand Marketing Exits After Launch
By Benjamin Mullin
The marketing executive who helped develop Quibi’s Oscars-night and Super Bowl ads is leaving the short-form streaming service shortly after its launch.
Ad Veterans Bryan Wiener, Sarah Hofstetter Join E-Commerce Firm
By Sahil Patel
Ad industry veterans Bryan Wiener and Sarah Hofstetter were named chief executive and president, respectively, at e-commerce technology company Profitero.
Featured
CEOs and Big Businesses Speak Out on Racism, Police Violence
Business leaders are speaking out about social injustice and racial inequality in the wake of George Floyd’s death at the hands of police and the protests in more than 100 U.S. cities the fatal event has sparked. 212
Comcast, Charter and ViacomCBS Join Forces to Make TV Commercials More Targeted
Three of the nation’s largest pay-TV companies are taking joint ownership of a platform designed to make it easier for brands to harness data to serve targeted ads to people watching cable TV, a move that comes as cost-pressured ad buyers are increasingly turning to targeted advertising. 18
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Taco Bell, Walmart Among Advertisers Seeking New Deal Terms With Quibi
Streaming service Quibi is beginning to feel the pinch of its lackluster performance since launching last month, as major advertisers seek to defer payments and the company looks to cut costs, according to people familiar with the situation. 24
Spotify Strikes $100 Million-Plus Podcast Deal With Rogan
Joe Rogan is taking his podcast exclusively to Spotify Technology in a licensing deal worth more than $100 million, according to a person familiar with the matter. 110
Vice Media to Lay Off More Than 150 Employees
Vice Media Group said it is laying off employees from its U.S. and international units as the company tries to rein in costs amid an industrywide slowdown in digital advertising.
Magazine Publisher Condé Nast to Lay Off About 100 Employees in U.S.
A similar number of employees are to be temporarily furloughed as the pandemic-related advertising slowdown takes a bite. 6
