Illumination
Living Connections:
A lighting signature for the Jacques Cartier Bridge
Living Connections:
A lighting signature for the Jacques Cartier Bridge
The Jacques Cartier Bridge is an emblem of the Greater Montreal area because of its history and architecture. Living Connections is a unique interactive lighting concept that, for years to come, will be activated in real time by the seasons and the energy of the city. This ambitious, innovative new luminous signature is a tribute to an iconic feature of Montreal’s urban landscape.
JCCBI is proud to lend its expertise over the next ten years to steer the Jacques Cartier Bridge illumination project, developed by Moment Factory and its partners.
The concept
Thanks to intelligent programming, this first connected bridge comes alive every night. An iconic landmark during the day, the bridge comes to life at sunset, marks the new day at the stroke of midnight, and goes into sleep mode at daybreak. Activated by millions of data that make up the pulse of the city, the bridge becomes a unifying, living and lasting symbol.
As the seasons change, so do the lights
The bridge changes with the seasons thanks to a 365-colour calendar. Day after day, it gradually changes from an energizing spring green to a radiant summer orange, a voluptuous fall red, and finally an icy winter blue. The light subtly evokes the passage of time.
Hourly show
Every hour on the hour, short animations visually translate Montreal’s mood. These animations are customized to the moment by traffic, weather and social media data collected during the day.
Dominant themes in the media translate a specific colour to the bridge: environment is green, technology is aqua, business is yellow, sports is blue, institutions (religious, political & justice) is pink, civil society (health, education, lifestyle & leisure) is red and arts is purple.
The pulse of Montréal
The vitality of Montrealers is constantly seen through a subtle flickering of the lights. The intensity, speed and density of the light particles varies with mentions of Montreal on social media.
Make the bridge shine by using the hashtag #illuminationMTL
