Public relations firm boss George James thought clients would be put off by his youth but turned his weakness into a strength.
Read moreBy Jeremy Howell
Business reporter, BBC News
BBC News CEO Secrets
'Taking risks is how we found our edge'
Public relations firm boss George James thought clients would be put off by his youth but turned his weakness into a strength.
Top Stories
'Taking risks is how we found our edge'
Public relations firm boss George James thought clients would be put off by his youth but turned his weakness into a strength.
Video 1 minute 22 seconds
'Older customers want the personal touch'
A ready meal delivery firm targeting older customers says the business was going nowhere until they started taking phone orders.
'The stress of being a boss made my hair fall out'
An entrepreneur explains the strategy he devised to protect himself from mental burnout.
Video 1 minute 26 seconds
'My customers campaigned for my brand'
The founder of Heura explains how his customers helped get his plant-based food brand on to supermarket shelves.
The coffee start-ups brewing up a storm in lockdown
The pandemic has hit coffee shop chains hard, but some smaller businesses are thriving.
Talking to men about bras can be 'awkward'
Tanya Robertson of lingerie firm Womanhood explains how she pitches her business to male investors.
How a friend's pug inspired a teen's dream business
Meet three teenagers who decided to set up their own businesses in lockdown.
Featured Contents
'Taking risks is how we found our edge'
Public relations firm boss George James thought clients would be put off by his youth but turned his weakness into a strength.
Video 1 minute 22 seconds
'Older customers want the personal touch'
A ready meal delivery firm targeting older customers says the business was going nowhere until they started taking phone orders.
'The stress of being a boss made my hair fall out'
An entrepreneur explains the strategy he devised to protect himself from mental burnout.
Video 1 minute 26 seconds
'My customers campaigned for my brand'
The founder of Heura explains how his customers helped get his plant-based food brand on to supermarket shelves.
The coffee start-ups brewing up a storm in lockdown
The pandemic has hit coffee shop chains hard, but some smaller businesses are thriving.
Talking to men about bras can be 'awkward'
Tanya Robertson of lingerie firm Womanhood explains how she pitches her business to male investors.
How a friend's pug inspired a teen's dream business
Meet three teenagers who decided to set up their own businesses in lockdown.
Video 1 minute 22 seconds
'Older customers want the personal touch'
A ready meal delivery firm targeting older customers says the business was going nowhere until they started taking phone orders.
'The stress of being a boss made my hair fall out'
An entrepreneur explains the strategy he devised to protect himself from mental burnout.
Video 1 minute 26 seconds
'My customers campaigned for my brand'
The founder of Heura explains how his customers helped get his plant-based food brand on to supermarket shelves.
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Video caption: 'I saved my firm by turning my weakness into a strength' Entrepreneur George James thought clients would be put off by his youth but turned his weakness into a strength.
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Video caption: CEO Secrets: 'Older customers want the personal touch' A ready meal delivery firm targeting older customers says the business was going nowhere until they started taking phone orders.
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Business reporter, BBC News
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