Leadership

CMO Network

As more and more consumers like myself take up the 15% Pledge to spend 15% of their money on black-owned businesses, and also want to celebrate and support the work of women entrepreneurs, I thought it would be useful to create a list of black and female winemakers as a handy guide.

The secret to growth for Toucan, a new language learning Chrome extension, is creating partnership with its competitors.

Cara Sylvester replaces Rick Gomez, who has become the retailer's chief food and beverage officer.

Living a more sustainable lifestyle is part and parcel of what consumers aspire to do, and home energy consumption has become a bigger focus as more time spent at home means more variable usage and expense.

I was working in Dubai and travelling all over the world reviewing luxury hotels for a travel magazine, which was a dream job. But I had huge carbon guilt over my flights and my plastic consumption and wanted to learn more about issues like organic farming, permaculture, conservation and ...

Quantity of impressions and clicks. These are the metrics most often reported by ad exchanges, ad tech companies, media agencies and even the analytics dashboards used by marketers. But are these KPIs the right ones to use? Or are they stacked in favor of the ad tech companies selling you services?

Kara Goldin is the founder of Hint Inc, a company that is best known for Hint Water, the leading unsweetened flavored water. It was her experience as an entrepreneur and the realization that the narrative needed to change that inspired her to write Undaunted: Overcoming Doubts and Doubters.

Companies around the world are dealing with not just digital transformation and growing customer expectations, but the continued pandemic, decreased budgets, and changing customer priorities.

“Working media” was used to describe the portion of every ad dollar that went to showing ads, instead of to “non-working media” costs such as agency fees, etc. What are the ratios in digital?