EDITORS' PICK

Oscars 2021: Advertisers Spend Millions On Least-Watched Ceremony Ever

Advertisers like Cadillac and Rolex spent about $2 million per 30-second slot, despite the expectation of record-low ratings.

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May 3, 2021

Comscore And The Challenges Of Audience Measurement

As media fragments its becoming more challenging to measure audiences. Comscore, launched over 20 years ago, has a number of prominent clients and has become a resilient competitor to Nielsen. We asked the management team how they have thrived.