Marketing, sales and export

An effective marketing strategy is crucial to the success and growth of your business. Learn what marketing is in today's world of international business. Develop a marketing plan that draws on business intelligence and identifies opportunities for business development and trade. Make informed decisions that focus on your unique selling points and find new customers through lead generation. Open up to the expanding possibilities presented by international trade.

Marketing

• Conducting market research
• Defining my target market
• Developing my marketing plan
• Creating my marketing budget
• Branding and positioning my business
• Choosing the right distribution channels
• Implementing traditional marketing strategies
• Implementing digital marketing strategies
• Improving customer loyalty
• Measuring ROI
• Optimizing my strategies and tactics

Sales

• Developing my sales strategy
• Increasing my sales
• Selling online
• Improving customer service
• Optimizing my sales process

Export

• Am I ready to export?
• Developing my export plan
• Identifying my target market
• Doing business with large companies
• Developing my export marketing strategy
• Entering a target market
• Delivering my goods
• Financing my exports
• Managing online sales and exports