"WBE Certification gives us credibility, opportunities, and has introduced us to a lot of great suppliers and consultants I’m not sure we would have found otherwise. The conferences are always really great for networking and finding new ideas."

-- Cynthia Spraggs, CEO, Sales Beacon Consulting (Certified WBE)

Using a supplier base that reflects the diversity of Canadian businesses and the population in general makes sense. Women are involved in 85% of purchasing decisions, and are bringing quality products and services to the marketplace.

“We were pleasantly surprised to see how many women are in traditionally male-dominated industries. Joining WBE Canada as a Corporate Member was the right decision.

-- WBE Canada Corporate Member

"Web Certification helps you get the attention with companies that want to work with minority suppliers. At the same time, you have to provide exceptional service, integrity is a must, communication and cost effectiveness are the basic ingredients to build a business and most importantly a reputation."

-- Rosa Turchio, President and CEO, Cargo Partners International Inc. (Certified WBE)

"WBE Certification gets me into the room with significant brands who I otherwise may not have had ready access to. In a male dominated industry, it is also an important point of differentiation."

-- Ashlee Froese, Branding Lawyer, Froese Law (Certified WBE)

"WBE Canada is joy to partner with. Your team goes above and beyond to support our goals and program development. Thank you for all the work that goes into building the database of WBEs!”

-- WBE Canada Corporate Member

Supplier diversity allows certified businesses to have a fair opportunity to tender for contracts. After that, it is business as usual - women’s firms must be assessed on their merits with no regard to gender.