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What’s New
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Mobile Marketing and the War on Bikes: An Unlikely Comparison Joe Laszlo in Clickz |
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Digital, Social and Mobile in APAC in 2015 New study with IAB Singapore and We Are Social offers internet, social media and mobile usage statistics covering 59 countries around the Asia-Pacific region |
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How Marketers Can Make Data and Technology Work Better Together New IAB blog post by Signal CEO Mike Sands |
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Unleashing Mobile Native's Potential in 2015 New IAB blog post by Rubicon Project’s Neal Richter |
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2015 International Breakfast Empowering the global network to set the pace and drive the industry |
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Closing the Loop with Location Data New IAB Primer on Marketing ROI and Location Data. Read the blog post by Dstillery's Lauren Moores |
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Advertising Industry Launches Initiative to Protect Brands Against Piracy Websites |
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Users Want a Seamless and Convenient Web Experience IAB's Anna Bager in ClickZ |
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From the Daily Wires Powered by: ![SmartBrief SmartBrief](/web/20150312222105im_/http://www.iab.net/media/image/logo-smartbrief.gif)
![SmartBrief SmartBrief](/web/20150312222105im_/http://www.iab.net/media/image/logo-smartbrief.gif)
Data targeting is the key to consumer attention, engagement March 12, 2015 |
Strike a balance between creative, automated tech March 12, 2015 |
Yahoo is approaching $1 billion in mobile-ad revenue March 12, 2015 |
Snapchat will feature live updates of NCAA Final Four March 12, 2015 |
IAB Press Releases
Upcoming @ IAB
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Advanced Programmatic for Buyers and Sellers - NYC | ||
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Mobile Programmatic Town Hall | ||
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Next Generation Retargeting: Cross-Device | ||
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Advanced Programmatic for Buyers and Sellers - Detroit | ||
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Making Mobile Measurement Make Sense: An IAB Breakfast Town Hall | ||
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3MS Educational Forum | ||
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Mobile: IAB Marketplace | ||
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OpenRTB: Protocols & Standards in Programmatic | ||
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Digital Media Sales Certification 1-Day Prep Course | ||
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Rising Stars Brand Equity Research Breakfast | ||
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Digital Content NewFronts | ||
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Advanced Programmatic for Buyers and Sellers - Boston | ||
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Advertising Technology: IAB Marketplace | ||
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Video: IAB Marketplace | ||
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Advanced Programmatic for Buyers and Sellers - DC | ||
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