Sportswashing
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/1936_Olympic_Games_Poster.jpg/220px-1936_Olympic_Games_Poster.jpg)
Sportswashing is the practice of an individual, group, corporation, or nation-state using a major or prestigious international sport to improve its reputation, through hosting a sporting event, the purchase or sponsorship of sporting teams, or by participation in the sport itself. At nation-state level, sportswashing has been used to direct attention away from a poor human rights record and corruption scandals within local government. While at the individual or corporate level sportswashing is used to cover up and direct away attention from said person's or company's vices, crimes, or scandals. Sportswashing has been called a form of whitewashing.
Overview[edit]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/d/d2/Vladimir_Putin_FIFA_World_Cup_Trophy_Tour_kick-off_ceremony.jpg/220px-Vladimir_Putin_FIFA_World_Cup_Trophy_Tour_kick-off_ceremony.jpg)
At the nation-state level, sportswashing has been described as part of a nation's soft power.[1][2][3][4] Russia's hosting of the 2018 FIFA World Cup has been cited as an example, as the country's global reputation was low due to its foreign policy and the event led to the stoppage of discussions related to it, and were instead focused on how successful the World Cup was and how friendly the Russian people were.[5]
People from nations accused of sportswashing often argue that they simply want to enjoy sporting events in their home nations and that sporting boycotts and event re-location are both unfair on sporting fans and ineffective in changing government policy.[6]
Companies that have been accused of sportswashing include Ineos, who became the main sponsor of the cycling's Team Sky in 2019, which lead to it being renamed Team Ineos and later the Ineos Grenadiers,[7] and Arabtec, a company from the UAE who sponsored Manchester City F.C.[8]
Sportswashing is considered a potentially costly form of propaganda. For example, In March 2021 human rights organization Grant Liberty said that Saudi Arabia alone has spent at least $1.5 billion on alleged sportswashing activities.[9][10]
Examples[edit]
Corporate sponsorship sportwashing[edit]
- Italian media proprietor Silvio Berlusconi, altrough his Fininvest holding, owned Serie A club A.C. Milan in 1986 and had 98% of the club's share until 2017. Berlusconi gained popularity in the country using his team's success, strongly diffused by his own mass media including Mediaset, for receive approval of the public opinion,[11] which would be useful for its political purposes.[12] After founded Forza Italia center-right party, in 1994 became for the first time Prime Minister of the country. During more of two decades of government divided in four periods, Berlusconi was involved in abuse of office, bribery, corruption of public personnel and false accounting cases as well as sex scandals[12] and critised, among other controversies, for propose and approval many ad personam laws (a type of clientelism) in favour of its own business, including the Milanese club as the Lentini affair in 1995, the Decreto salva-calcio in 2003,[13][14] which allowed Milan to be relieved its debt of € 242 million,[15][16] and the decriminalisation of false accounting during his second government, a charge for which his club and local rival Internazionale were tried and acquitted five years later due that measure;[15][17] obtaining political support from the Milan fanbase, one of the largest in the country.[18] In 2018, after sold Milan to Chinese businessman Li Yonghong, Berlusconi, altrough Fininvest[clarification needed], owned A.C. Monza, club who then competed in the national Serie C, with the 100% of the club's shares.
- Russian State-owned oil company Gazprom's sponsorship of German soccer team Schalke 04, events of the UEFA Champions League and kits.[19][20]
- Qatar Airways sponsorships of football teams
- Qatar Foundation sponsorship of Real Madrid.[22]
- Qatar's Hamad International Airport sponsorship of Bayern Munich since 2018.[23][24]
- Brunei flag carrier Royal Brunei Airlines sponsorship deal with AFL Europe in 2014. The sponsorship deal ended in the same year after facing protests from rights group[25][26]
- Venezuelan government via State-owned oil company PDVSA sponsorship of Formula One driver Pastor Maldonado who raced for Williams Grand Prix Engineering in 2011-2013 and Team Lotus in 2014-2015. The PDVSA logo was included in both teams car decals during those periods.[27]
- Kingdom of Bahrain flag carrier Gulf Air sponsorship of Chelsea F.C. and Queens Park Rangers F.C.[28]
- Saudi Arabia State-owned oil company Aramco sponsorship of Sky Racing Team VR46 motorcycle racing team.[29][30]
- Rwandan tourism authority sponsorship of Arsenal.[31]
Hosting[edit]
Basketball[edit]
- The 1978 FIBA World Championship held in The Philippines under Ferdinand Marcos regime.[32]
- The 2010 FIBA World Championship held in Turkey.
- The 2013 FIBA Americas Championship held in Venezuela.[31]
- The 2019 FIBA Basketball World Cup held in China.[33]
- The 2021 BAL season held in Rwanda.[31]
Boxing[edit]
- The 1974 undisputed world heavyweight title match between George Foreman and Muhammad Ali, known as The Rumble in the Jungle, held in Kinshasa, Zaire (now Democratic Republic of the Congo).[34]
- The 1975 world heavyweight title trilogy match between Muhammad Ali and Joe Frazier, known as Thrilla in Manila, held in Quezon City, Philippines during the dictatorship of Ferdinand Marcos.[34]
- The 2015 AIBA World Boxing Championships held in Qatar.[35]
- The 2019 world heavyweight title rematch between Andy Ruiz Jr. and Anthony Joshua, known as Clash on The Dunes, held in Diriyah, Saudi Arabia.[34][36]
Cycling[edit]
- Vuelta a Venezuela held since 1963.[31]
- Vuelta a Cuba held in 1964-2010.[37]
- Vuelta al Táchira held since 1966.[31]
- Tour of Qatar held in 2002-2016.[38]
- Tour of Beijing held in 2011-2014.[38]
- Dubai Tour held in 2014-2018.[38]
- Abu Dhabi Tour held in 2015-2018.[38]
- 2016 UCI Road World Championships held in Qatar.[35]
- Tour of Guangxi held since 2017.[38]
- Second stage of 2018 Giro d'Italia held in Israel.[37]
- UAE Tour held since 2019[38]
- Tour Femenino de Venezuela held in 2019.[31]
- Tour of Oman held since 2020.[38]
- The 2025 UCI Road World Championships scheduled to be held in Rwanda.[39]
Football/soccer tournaments[edit]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/6/6a/Rusia_entreg%C3%B3_el_relevo_de_la_antorcha_de_la_Copa_del_Mundo_a_Qatar.jpg/220px-Rusia_entreg%C3%B3_el_relevo_de_la_antorcha_de_la_Copa_del_Mundo_a_Qatar.jpg)
- The 1934 World Cup held during the rule of Benito Mussolini in Italy.[40]
- The 1964 European Nations' Cup held in Spain under the dictatorship of Francisco Franco.[41]
- The 1978 FIFA World Cup held in Argentina under a military dictatorship.[42]
- The 1995 FIFA World Youth Championship held in Qatar.[35]
- The 2002 Supercoppa Italiana between Juventus and Parma held in Libya under Muammar Gaddafi regime.[43]
- The 2007 FIFA Women's World Cup held in China (initially awarded the 2003 bid but moved to the United States due to SARS).[44]
- The 2007 Copa América held in Venezuela.[45]
- The 2013 Trophée des Champions between Paris Saint-Germain and Bordeaux held in Gabon.[46]
- The 2018 FIFA World Cup held in Russia.[47]
- The Supercoppa Italiana held two controversial football matches in Saudi Arabia:
- The 2018 Supercoppa Italiana between Juventus and AC Milan held in Jeddah, Saudi Arabia.[48]
- The 2019 Supercoppa Italiana between Juventus and S.S. Lazio held in Riyadh, Saudi Arabia.[37]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/1/19/Chelsea_won_UEFA_Europa_League_final_at_Olympic_Stadium_and_President_Ilham_Aliyev_watched_the_final_match_13.jpg/250px-Chelsea_won_UEFA_Europa_League_final_at_Olympic_Stadium_and_President_Ilham_Aliyev_watched_the_final_match_13.jpg)
- The 2019 UEFA Europa League Final between Chelsea and Arsenal held in Azerbaijan[49]
- The Supercopa de España held football matches in Saudi Arabia:
- 2019–20 Supercopa de España held in Jeddah, Saudi Arabia.[50]
- 2021–22 Supercopa de España scheduled to be held in Jeddah, Saudi Arabia.[50]
- The Euro 2020 held in various countries, including the countries with poor human rights record:
- The 2021 Diego Maradona tribute match betweet FC Barcelona and Boca Juniors dubbed as "Maradona Cup" held in Saudi Arabia.[53]
- The 2021 Trophée des Champions between Lille and Paris Saint-Germain in Israel.[54]
- The 2022 FIFA World Cup in Qatar.[35][55]
- The 2022 FIFA Club World Cup held in China (planned).[56]
Esports[edit]
- The 2019 BLAST Pro Series Finals held in the Kingdom of Bahrain.[57]
- Danish esports organization, RFRSH Entertainment and Riot Games both signing a deal to developed Saudi Arabia's NEOM project and boost esports in the region.[58] Riot ended up scrapping the partnership after facing intense backlash from fans and their employees.[59][60]
Motorsport[edit]
Formula One[edit]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/3/30/Hamilton_and_Putin.jpg/200px-Hamilton_and_Putin.jpg)
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/f/f7/Ilham_Aliyev_watched_the_opening_ceremony_of_the_2019_Formula-1_Azerbaijan_Grand_Prix_and_final_race_20.jpg/200px-Ilham_Aliyev_watched_the_opening_ceremony_of_the_2019_Formula-1_Azerbaijan_Grand_Prix_and_final_race_20.jpg)
- Argentine Grand Prix held from 1953–1981[61]
- Portuguese Grand Prix held from 1958–1960[62]
- South African Grand Prix held from 1960–1985[28][63]
- Mexican Grand Prix held since 1962[64]
- Brazilian Grand Prix held since 1972
- Malaysian Grand Prix held from 1999–2017[64]
- Bahrain Grand Prix held since 2004[65][66]
- Chinese Grand Prix held since 2004[64]
- Turkish Grand Prix held since 2005[64]
- Abu Dhabi Grand Prix held since 2009[66]
- Russian Grand Prix held since 2014[64]
- 2016 European Grand Prix held in Baku, Azerbaijan[37]
- Azerbaijan Grand Prix held since 2017[67]
- Qatar Grand Prix held since 2021[64][66]
- Saudi Arabian Grand Prix held since 2021[64][66]
Formula E[edit]
- Beijing ePrix held in 2014–2015.[64]
- Putrajaya ePrix held in 2014–2015.[64]
- Moscow ePrix held in 2015.[64]
- Diriyah ePrix held since 2018.[68]
- Sanya ePrix held in 2019.[64]
- Jakarta ePrix held in 2022 (planned).[69]
Grand Prix Motorcycle Racing[edit]
- South African motorcycle Grand Prix held in 1983–1985.[28][70]
- Malaysian motorcycle Grand Prix held since 1991.[64]
- Indonesian motorcycle Grand Prix held in 1996–1997, scheduled to return in 2022.[69][71]
- Qatar motorcycle Grand Prix held since 2004.[30][35]
- Thailand motorcycle Grand Prix held since 2018.[30]
Rally[edit]
- The Dakar Rally held in Saudi Arabia since 2020.[72]
Olympic Games[edit]
- The 1936 Summer Olympics in Berlin, Nazi Germany.
- The 1936 Winter Olympics held in Garmisch-Partenkirchen, Nazi Germany
- The 1968 Summer Olympics held in Mexico City, Mexico
- The 1980 Summer Olympics held in Moscow, Soviet Union.[73][74]
- The 1988 Summer Olympics held in military-led Seoul, South Korea.[75][76]
- The 2008 Summer Olympics held in Beijing, China.[77]
- The 2014 Winter Olympics held in Russia.[78][79]
- The 2022 Winter Olympics scheduled to be held in China.[77][80][81]
Tennis[edit]
- South Africa Open during the apartheid period.[82]
- 1972 Federation Cup held in apartheid South Africa.[82]
- 1974 Davis Cup held in apartheid South Africa.[82]
- Dubai Tennis Championships held since 1993.[83]
- ATP Qatar Open held since 1993.[35]
- WTA Qatar Open held since 2001.[35]
- China Open held since 2004.[84]
- Wuhan Open held since 2014.[84]
- Diriyah Tennis Cup held since 2019.[68]
- The 2022 Australian Open
Wrestling[edit]
- Collision in Korea held in Pyongyang, North Korea.[85]
- WWE in Saudi Arabia and WWE Crown Jewel both held in Saudi Arabia.[86]
Other events[edit]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Military_World_Games_%282019-10-18%29_01.jpg/220px-Military_World_Games_%282019-10-18%29_01.jpg)
- The 1991 Pan American Games held in Cuba.[37]
- The 2014 Men's Ice Hockey World Championships held in Belarus.[87]
- The 2015 European Games held in Azerbaijan.[49]
- The 2017 Asian Indoor and Martial Arts Games held in Turkmenistan.[37]
- The Women's World Chess Championship 2017 held in Iran.[88]
- The 2019 Winter Universiade held in Russia.[37]
- The 2019 European Games held in Belarus.[89]
- The 2019 Military World Games held in China.[90]
- The 2019 Southeast Asian Games held in The Philippines.[91]
- The 2022 Gay Games scheduled to be held in Hong Kong.[92][93]
- The 2030 Asian Games scheduled to be held in Qatar.[94]
- The 2034 Asian Games scheduled to be held in Saudi Arabia.[94]
Individual sportwashing[edit]
- Daniel Kinahan's involvement in boxing as a promoter.[95]
- The Al Maktoum family's ownership of Godolphin and Essential Quality.[96]
- Brother of Venezuelan PSUV politician and Bolibourgeoisie Jesse Chacón, Arné Chacón ownership of stable in Florida called Gadu Racing Stable Corp and participation of horse racing in United States.[97]
- Chechnya leader Ramzan Kadyrov ownership of horse Mourilyan which competed in Melbourne Cup horse racing. The participation has gained controversy in Australia. Australian Senator Bob Brown called the Australian government to quarantine the prize money as concern of money laundering.[98]
- International Cycling Union presenting a certificate of appreciation to Turkmen dictator Gurbanguly Berdimuhamedow for "in development of sport and consolidation of universal peace and progress".[99]
- The third World Cup title of Brazil in Mexico were used by the Brazilian Military Dictatorship to patriotic propaganda and cleaning up the government's image among the population, in addition to covering up the human rights violations that occurred at this time.
Teams[edit]
![](http://webarchiveweb.wayback.bac-lac.canada.ca/web/20220129025334im_/https://upload.wikimedia.org/wikipedia/commons/thumb/a/af/1981-springbok-tour-auckland-kingsland-station.jpg/220px-1981-springbok-tour-auckland-kingsland-station.jpg)
- Russian politician and businessman Roman Abramovich's ownership of Chelsea F.C. since 2003, which some have reported was done at the request of Russian President Vladimir Putin.[100]
- Controversial Indonesian conglomerate Bakrie Group ownership of Australian football club Brisbane Roar FC. In 2019, formed team administrator Joko Driyono was arrested by the Indonesian national police for destroying the evidence of match-fixing scandal.[101]
- Abu Dhabi majority ownership of City Football Group. In 2015, the Abu Dhabi United Group announced consortium with Chinese State-owned CITIC Group for City Football Group, an entity which in turn owns[102]
- Manchester City F.C. (since 2008)
- Melbourne City FC
- Montevideo City Torque
- New York City FC,
- Yokohama F. Marinos,
- Girona FC,
- Sichuan Jiuniu F.C. (partially).
- Mumbai City FC (partially).
- There are numerous reports that 2020 Tour de France was used by problematic nations and companies to sportswash their tarnished reputation, the following teams has been accused of sportswashing during the event:[103][104]
- Tamim bin Hamad Al Thani, ruler of Qatar, purchasing french football club Paris Saint-Germain (PSG) in 2011.[105]
- Kingdom of Bahrain State-owned Sovereign wealth fund, Mumtalakat Holding Company partial stake at McLaren Group which includes its racing division McLaren Racing Limited which competed in Formula One and IndyCar Series.[106]
- Kingdom of Bahrain 20% stake purchase of French football club Paris FC. The purchase was condemned by French-based human rights NGOs.[107]
- The purchase of Newcastle United F.C., 80% financing provided by Saudi Arabia Public Investment Fund, this was "a blatant example of Saudi sportswashing", according to Kate Allen of Amnesty International UK.[108]
- Saudi Arabia Public Investment Fund is set to take over the Italian Serie A football club Inter Milan, the club was bought from embattled Chinese conglomerate Suning Holdings Group. The move was once again got criticized for sportswashing Saudi Arabia's human rights reputation. The reports also indicates the Kingdom are eyeing for French Ligue 1 club Olympique de Marseille.[109]
- The South Africa national rugby union team numerous rugby tour during apartheid era. The tour was widely denounced and rejected by the host countries for the practice of apartheid in South Africa and accused for promoting apartheid[28]
- The South Africa national cricket team held numerous tour dubbed as South African rebel tours around 1982-1990 defying sporting bodies sanctions of numerous South African sport teams for participating on international sporting events. The tour has been regarded as one of apartheid government sporting propaganda[110][111]
- Washington Spirit's 2020 cultural exchange with Qatar.[112]
See also[edit]
References[edit]
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- ^ "Sportswashing: a growing threat to sport". upstart. 17 September 2020. Retrieved 18 February 2021.
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