2022 Winter Olympics marketing
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2022 Winter Olympics marketing is a long running campaign that began since Beijing won its bid to host the games in 2015.
Symbols[edit]
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Emblem[edit]
The official emblem "Winter Dream" (冬梦) was unveiled on 15 December 2017 at the Beijing National Aquatics Center. The emblem is a stylized rendition of the character "冬" (Winter) inspired by winter snow, with a ribbon motif. The top is meant to resemble a skier and the bottom is meant to resemble a skater. The emblem also features the Olympic colors (except black) and the Chinese flag colors. The emblem was designed by Lin Cunzhen who also created the Nanjing 2014 logo.[1]
Slogan[edit]
The Games' promotional slogan is Joyful Rendezvous Upon Pure Ice and Snow (Chinese: 纯洁的冰雪，激情的约会), which was used for the candidature process for Beijing to bid for the 2022 Games. On September 17, 2021 the Beijing 2022 announce the slogan of Olympic Winter Games "Together for a Shared Future!" (Chinese: 一起向未来！Yīqǐ xiàng wèilái!).[2] A song with the same name, "Together for a Shared Future" was sung in two versions: one by Jackson Yee, the other by William Chan and Tia Ray; to promote the slogan of the Winter Olympics and Paralympics.[3]
Mascot[edit]
The mascot "Bing Dwen Dwen" (Chinese: 冰墩墩; pinyin: Bīng Dūn Dūn) was unveiled on 17 September 2019 at the Shougang Ice Hockey Arena and was designed by Cao Xue.[4] The giant panda, is often regarded as one main symbols of China. Its helmet is also indicative of the snow and ice of winter sports. The name "Bing Dwen Dwen" is a combination of several meanings in the Chinese language, with "Bing" the Chinese word for "ice", and "Dwen Dwen" meaning robust and lively. A creature not known for its agility, the giant panda is encased in a stylized sports iced suit meant to make the animal appear more athletic and winterish. His main feature he has a heart of gold heart from gold and love to all winter sports, this panda is ready to share with the whole world true spirit of the Olympic Games. The mascot resembles an astronaut, embracing new and green technologies for a future with infinite possibilities. The bands of color around its face are meant to represent connectivity, energy, green, and advanced technologies. Along with the Olympic mascot, the Paralympic mascot was also revealed on the same day.[5][6]
See also[edit]
References[edit]
- ^ Zaccardi, Nick (15 December 2017). "Beijing 2022 Winter Olympic logo unveiled". nbcsports.com. NBC Sports. Retrieved 17 December 2017.
- ^ "Beijing 2022 reveals official motto: "Together for a Shared Future" - Olympic News". International Olympic Committee. 2021-09-17. Retrieved 2021-10-07.
- ^ "易烊千玺以歌助威北京冬奥，单曲《一起向未来》上线QQ音乐". 凤凰网 (in Chinese). Retrieved 2021-10-07.
{{cite web}}: CS1 maint: url-status (link) - ^ "北京2022年冬奥会吉祥物阐释". beijing2022.cn. 2019-09-17.
- ^ "Beijing unveils new 'ice' panda mascot to promote 2022 Winter Games". CNN International. 2019-09-17.
- ^ "Beijing 2022 Winter Olympic and Paralympic mascots unveiled". Xinhua. 2019-09-17.