Wordmark

For the computer hardware term, see Wordmark (computer hardware).

The Coca-Cola wordmark

The Microsoft wordmark

The Government of Canada wordmark

The IBM logotype

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The wordmarks of Coca-Cola, IBM and Microsoft are among the world's most powerful.
The use of the Government of Canada's wordmark is regulated by government policy.

A wordmark, word mark or logotype is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic identities of the Government of Canada, FedEx, Microsoft, and Wikipedia. The organization name is incorporated as a simple graphic treatment to create a clear, visually memorable identity. The representation of the word becomes a visual symbol of the organization or product.

In the United States and European Union, a wordmark may be registered, making it a protected intellectual property. In the United States, the term wordmark may refer not only to the graphical representation, but the text itself may be a type of trademark.

See also

• Logo
• Icon
• Slogan
• Trademark

Further reading

• McWade, John. Before and After Graphics for Business. Peachpit Press: 2005. ISBN 978-0-321-33415-2.
• White, Alexander W. The Elements of Graphic Design: Space, Unity, Page Architecture, and Type. Allworth: 2002. ISBN 978-1-58115-250-0.
• Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley: 2006. ISBN 978-0-471-74684-3.