Blogs

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  Technology

  Web 3.0: The next big enabler to increase India's GDP growth

  By Rajan Navani

  As per FICCI-EY's 2022 report, Web 3.0 and blockchain can add a staggering $1.1 trillion to India's GDP by 2032. Here's a look at the Web 3.0 components that will drive the change

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  Marketing and Branding

  Influencer marketing: 8 commandments to invest cautiously

  By Harsh Pamnani

  There is a growing myth that influencer marketing is the magic wand for brand growth, and as so many influencers are visible online, influencer marketing is easy. However, it is easier said than done

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  Startup

  Why Indian startups need corporate governance

  By Piyush Sharma

  A healthy balance between the interests of different stakeholders, including the promoters, shareholders, employees, and customers, is at the heart of corporate governance. Good governance is imperative, even for startups, and not a matter of choice

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  Technology

  Decoding the great crypto crash

  By Sandeep Das

  Given the panic everywhere, it definitely doesn�t make sense to invest more in the crypto markets. And looking at the global economy, the market should take at least two years to stabilise

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  Enterprise

  How women-owned businesses can protect themselves against cybercrime vulnerability

  By Elizabeth A. Vazquez & Eroshan Alagaretnam

  Women-owned businesses are particularly vulnerable to cybercrime because of a lack of awareness, infrastructure, and the burden of responsibilities on their shoulders. Here are some simple solutions to protect against this pressing issue

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  Entrepreneurship

  9 entrepreneurship lessons you can learn from golf

  By Raj Khosla

  The game of golf imparts invaluable lessons for the startup world. From maintaining focus on your goals to adopting new technologies, here are nine lessons startup entrepreneurs can pick up from the game

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  Enterprise

  6 ways India's MSME sector can be made stronger

  By G Venkatakuppuswamy

  Micro, Small, and Medium Enterprises play a key role in developing the Indian economy, however the sector is grappling with the consequences of the pandemic and needs a boost from the powers that be. Here are six solutions to the industry�s woes

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  Enterprise

  6 ways how diversity, equity, and inclusion act as powerful enablers of business performance

  By Harsh Pamnani

  The business case for diversity, equity, and inclusion (DEI) is solid and transparent. The organisations that will take DEI initiatives seriously will get ahead in the future