The Weeknd took over pop music & culture on his own terms filtering R&B, Pop,& hip-hop through an ambitious widescreen lens. The multi-platinum 3XGRAMMY Award winner has emerged as one of the most successful & significant artists of the modern era. 2012’s 3X platinum collated 3 breakout mixtapes—House of Balloons, Thursday & Echoes of Silence—into his 1st chart-topping collection followed by his debut LP in 2013. Two years later, “Earned It (Fifty Shades of Grey)” won “Best R&B Performance” & received an Academy Award nod for “Best Original Song” & 4X Platinum won a GRAMMY for “Best Urban Contemporary Album.” In 2018, won the same award, making him the 1st artist ever to win twice. His 6-track project My Dear Melancholy marked his 3rd consecutive #1 bow on the Billboard Top 200, & “Pray For Me” with Kendrick Lamar was featured in the trailer for the Academy Award winning Marvel film Black Panther. In 2020 the 80’s-nostalgic track became a worldwide sensation, igniting viral dance challenges across social media, peaking at #1 in 30+ countries & headlining Mercedes Benz EQC campaign.
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