Mission
FPCC is an active participant in ensuring that all Canadians benefit from the marketing, promotion and research of agricultural products.
Vision
FPCC is known for its leadership in maintaining and promoting efficient and competitive agricultural industries.
Organizational Commitments
Collaboration: working constructively with stakeholders in a manner that is reflective of the spirit in which the marketing, as well as the promotion and research systems were created.
Innovation: fostering innovative thinking so that the marketing, as well as the promotion and research systems continuously improve their efficiency and have the flexibility needed to address current and future challenges.
Fairness and Respect: conducting FPCC’s operations in a manner that recognizes the contribution and respective jurisdictions of all its stakeholders within the marketing, as well as the promotion and research systems, and that operates without bias or favouritism.
Transparency: conducting FPCC’s operations in an open and transparent manner, and fostering this approach throughout the marketing, as well as the promotion and research systems.
Value Proposition
FPCC provides guidance and support to each sector in developing the Canadian market in a creative and competitive spirit.
FPCC is a transparent and independent body providing a broader perspective on the impacts of the marketing, as well as the promotion and research systems on all Canadians.
FPCC has an in-depth knowledge of the Government of Canada which facilitates regulatory processes.
FPCC draws on its experience with agencies to provide creative solutions.
